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Using Positive Selling Skills in Food and Drink Service

Businesses are keen for staff to sell in order to increase revenues but selling skills don’t come naturally to everyone. Just being told to push a particular dish doesn’t give everyone the confidence they need and can actually lead to a worse customer experience.

This short online course encourages you to use your understanding of food to ‘recommend’ and become a soft salesperson not pushy. A range of activities takes you through finding out your customer needs and the steps to ‘making the offer’.

This online course is CPD Certified and endorsed by the Institute of Hospitality.

Sold By: Direction Hospitality Training

Description

Food and drink service operators are increasingly facing pressure to allocate time for training new team members, and using this online course supports quick internal job training processes by developing knowledge and understanding and allowing people to learn at their own pace. Together we create confident and professional team members!

 Think ‘suggesting’ or ‘recommending’ and become the ‘soft’ sales person that works so well in hospitality.  Explore the difference between pushy and soft selling and identify selling opportunities across the 5 stages of the customer experience. One of the principles of soft selling is to match the product to the type of customers and both of these areas are explored with lots of examples so that learners can apply the knowledge into their business.  Using the power of suggestion, the course develops 3 simple steps to selling that builds confidence and increases the chance of successful selling. Each section encourages learners to think of ways they can enhance their skills.

Format

The course is delivered fully online and is split into four highly interactive sections. Learners will engage with videos along with questions and activities that use real hospitality situations and finish with a quiz to ensure points are remembered and understood. The online course may be completed in short sections over a period of time or all at one go!  In addition, there are links to websites and documents that can be used to research further learning.

Sections include:

  • Characteristics of effective salespeople
  • Selling opportunities
  • What knowledge do you need?
  • Steps to effective selling

This short online course about using positive selling skills during food and drink service is part of the Professional Food Service collection.  It is designed for operational front of house staff in hotels and restaurants to develop their knowledge and skills in key aspects of food and drink service. The course is ideal for new staff into the industry to support on job training in house or can be used by individuals wishing to gain some knowledge of food and drink service in order to apply for a job.

Institute of Hospitality

This online course is endorsed by the Institute of Hospitality (IoH). The IoH is the leading professional body for hospitality professionals.  They promote professionalism in the hospitality industry through lifelong learning.

A CPD Certified Course

This online course has reached the required Continuing Professional Development (CPD) standards and benchmarks, and the learning values have been scrutinised to ensure integrity and quality by the CPD Certification Service.

Learning objectives

Confidence when recommending menu items and wine using professional techniques could make huge differences to your sales and budgets.  Whilst food services roles aren’t typically ‘sales’ roles, selling to some degree is inherent in all roles in hospitality.  You want to know how to make money and consider the customer as well.  This helps customers have a positive experience which reflects well on your professionalism.

There is one learning objective of this online course on positive selling within hospitality;

  • Identify the 3 steps to positive selling and how to use them

Additional information

Access Duration: 12 months

Accreditation/Endorsements: Institute of Hospitality (IOH)

Audio: Yes

Available for immediate enrolment: Yes

Completion Criteria: Pass Final Test, Visit All Pages

Course Duration in Minutes: 60

Course Publisher: Direction Training

Downloadable Resources: Yes

Language: English

Suitable Devices: PC, Tablet & Phone

Video: Yes

You will be able to access the course for 12 months.

After placing your order online you will receive the following emails;

  • Purchase Receipt Email
  • Account Confirmation Email
  • Online Training Academy Invitation Email

The subject line of your Invitation Email will read:

Thank you for your eLearning Marketplace purchase. You are invited to join The Online Training Academy learning portal.

Click on the link in the email to open the Online Training Academy sign in page and use your email address as your Username and use the Password that you setup during the checkout process.

Your Online Training Academy dashboard will now be displayed and you will see the course you have purchased.

Once you have completed your course you will be able to download a certificate.

Your certificate will be available to download from your Online Training Academy Dashboard.

£12.00

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