Description
Food and drink service operators are increasingly facing pressure to allocate time for training new team members, and using this online course supports quick internal job training processes by developing knowledge and understanding and allowing people to learn at their own pace. Together we create confident and professional team members!
Think ‘suggesting’ or ‘recommending’ and become the ‘soft’ sales person that works so well in hospitality. Explore the difference between pushy and soft selling and identify selling opportunities across the 5 stages of the customer experience. One of the principles of soft selling is to match the product to the type of customers and both of these areas are explored with lots of examples so that learners can apply the knowledge into their business. Using the power of suggestion, the course develops 3 simple steps to selling that builds confidence and increases the chance of successful selling. Each section encourages learners to think of ways they can enhance their skills.
Format
The course is delivered fully online and is split into four highly interactive sections. Learners will engage with videos along with questions and activities that use real hospitality situations and finish with a quiz to ensure points are remembered and understood. The online course may be completed in short sections over a period of time or all at one go! In addition, there are links to websites and documents that can be used to research further learning.
Sections include:
- Characteristics of effective salespeople
- Selling opportunities
- What knowledge do you need?
- Steps to effective selling
Learning objectives
Confidence when recommending menu items and wine using professional techniques could make huge differences to your sales and budgets. Whilst food services roles aren’t typically ‘sales’ roles, selling to some degree is inherent in all roles in hospitality. You want to know how to make money and consider the customer as well. This helps customers have a positive experience which reflects well on your professionalism.
There is one learning objective of this online course on positive selling within hospitality;







